This is the archived SXSW 2012 schedule. Please see the current schedule here.

Beyond Just Music Licensing in Advertising

#sxsw #beyondlic

Explore the creative and production process of ways in which music, bands and artists are being utilized in advertising projects that are beyond just traditional licensing deals. Hear real-world examples including advertising projects as brand partnerships, product placement, events-based campaigns and digital, social and collaborative endeavors.



MODERATOR Eric Johnson (DJ Bunny Ears) Exec Producer, Music DDB Chicago

Eric David Johnson (aka DJ Bunny Ears) is a music supervisor, DJ, director, musician, filmmaker, writer, artist, curator, futurist, photographer & producer. Though he is truly rooted as an independent artist, he has spent over eleven years in the advertising industry working first at Wieden + Kennedy, then at Young & Rubicam New York and now at DDB Chicago as the Executive Producer of Music and Integration. He has worked with such clients as Nike, Coke, Target, Budweiser, McDonald’s, LG, Honda, MTV, VH1, Nokia, Campbell’s, ESPN, Bacardi, Dell, Gatorade, NHL, Land Rover, Diet Coke, NASCAR, Xerox, Accenture, State Farm, Colgate, Starbucks, Oreo, EA Games, etc.

He has also directed award-winning TV commercials for Nike, as well as music videos for M. Ward, Cursive and Chin Up Chin Up. Currently living in Chicago, he plays in the bands, Pulseprogamming and Riddenpaa, cooperates the independent record label, Fryk Beat and DJs in the NYC/LA crew, Silent Knights.

Jessica Dierauer Exec Producer of Music & Creative Content Y&R

Bryan Turcotte Music Supervisor & Producer Beta Petrol

Lauren Ross Dir of Licensing Terrorbird Media LLC

Upon launching the licensing division at Terrorbird Media in 2009, LAUREN ROSS curated a prestigious roster of indie artists and record labels to represent for sync opportunities. She has secured numerous music placements for film and tv, as well as ads for brands such as American Express, Target, Levi's, Dell, Playstation, Cadillac, Ford, Chrysler, Crayola, Doritos, LG, Holiday Inn, and more.

Brigitte Green Sr Dir of Film & TV Beggars Group

Our Awesome 2012 Sponsors