This is the archived SXSW 2012 schedule. Please see the current schedule here.

Bringing the Arena to Your Phone

#sxsw #arenaphone

With the explosion of smartphone and tablet ownership, the addressable market for connecting with fans is projected to exceed computers by the end of 2013. Given the richness of the smartphone ecosystem, this presents the music industry with new ways to engage with audiences and monetize. Learn how new smartphone features and innovations are creating value for musicians and the music industry.



MODERATOR William Mills Dir Music Shazam Entertainment

WILL MILLS was appointed Head of Music at Shazam in 2003 and promoted to Music & Content Director in 2009. Under his leadership Shazam’s music database has expanded to over ten million tracks enabling expansion into over two hundred countries and growth to one hundred million users to the service. Will has co-invented patented technologies at Shazam and also conceived and developed Shazam’s ticketing strategy. Most recently Will has developed innovative partnerships with artists such as Faithless and Take That. Prior to joining Shazam, Will worked across the music industry for several record labels and music production companies.

Eric Garland Founder BigChampagne

Eric Garland is Amanda's husband and Kate and Lucy's dad. He hopes that his five year old daughters will always be as sure of themselves as they are today.

Eric is also the founder of Big Data startup BigChampagne and the new GM of WIRED magazine describes BigChampagne as the "Nielsen ratings" of online music. Fast Company named BigChampagne to their 2011 list of World's Most Innovative Companies. Eric was profiled in the 2010 Forbes "40 Under 40" issue.

Eric partnered with Radiohead on "In Rainbows, On Torrents," a critical examination of the band's pay-what-you-wish album experiment. His work was included in Chris Anderson's best-selling book "The Long Tail" and his insights are featured in the Rob Levine's new book "Free Ride." Colorful stories from his early career were told in Steve Knopper's history "Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age."

Eric works with USC's Annenberg School for Communication and is a frequent guest lecturer in the areas of media and technology. He advises a wide variety of young companies and non-profits. Eric's board memberships include the Univeristy of Toronto's Transmission Institute, Autism Beat, the Big Bang conference, Tapulous (now Disney Mobile) and the digital initiative of the Recording Academy (The Grammys), where he has served alongside artists Kelly Clarkson and Kanye West. Eric was formally recognized for his outstanding contribution to the Recording Academy in 2007.

Anthony Volodkin CEO/Founder Hype Machine

Anthony Volodkin created The Hype Machine nearly seven years ago in his dorm room and has been unable to stop thinking about how people discover music ever since. In that time, a small, passionate team has assembled around the product and the Hype Machine now reaches over 2 million people each month out of an office in Greenpoint, Brooklyn.

The project has been called a "juggernaut of global influence" by Billboard, and is frequently credited as helping new artists take off by the likes of Foster the People, Chromeo, Skrillex and many others.

Prior to that he spent six years doing IT consulting while constantly carving out evenings to see live music. Anthony was born in Moscow, Russia and has been living in Brooklyn, New York since he was 12.

Matthew Adell CEO

As CEO of Beatport, the largest source for electronic music in the world, Matthew Adell has made a career out of connecting people with the music they love. Starting with his teenage years working in a record store in suburban Chicago, Adell now has more than 25 years of experience in music having served at the most influential companies in the industry.
Prior to joining Beatport, Adell was Vice President of Music Services at Napster, where he was charged with creative oversight of Napster’s Music Programming and Product initiatives. His previous experience also includes tenure as Vice President of Music Services at as well as senior positions at Amazon and Motorola's
Prior to his career in digital music Adell was Vice President of Wax Trax! Records where he signed The KLF, KMFDM and others. He later moved on to start Organico, his own house music label and the original home to Derrick Carter and Dubtribe Sound System.

Alex Kisch SVP, Business Dev & Business Affairs VEVO

As SVP, Business Development & Business Affairs, Alex is responsible for defining and developing VEVO’s global legal strategy, overseeing content acquisition, licensing, syndication and distribution efforts, as well as VEVO’s day-to-day legal affairs. Prior to VEVO, Alex was Vice President of Music Strategy at MTV Networks, where he worked to develop and expand MTVN’s global music initiatives across linear and VOD-TV and online and mobile platforms on a cross-brand basis. He also held posts within Business & Legal Affairs at Sony BMG and BMG Music. Prior to that, Alex represented numerous recording artists and independent record labels, as well as working as a recording artist/songwriter himself. Alex holds a BA from Vassar College and a JD from Boston University School of Law.

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