This is the archived SXSW 2012 schedule. Please see the current schedule here.

Playlisting for Profit

#sxsw #playlist

Music playlists have the potential to do for your music what being on the New York Times Bestseller List does for books. Spotify, Rdio, Rhapsody, iTunes Genius, and Google Instant Mix make it clear that playlisting is the next big thing in music discovery. Even if you aren't going to solve the algorithmic puzzle for automated playlist creation, you can use playlists to effectively market your music or brand to more fans through more services. Hear from playlisting services and artists who have successfully used playlists to market their music.



MODERATOR Adam Rabinovitz VP of Client Mgmt & Mktg IODA

As VP of Client Management and Marketing, Adam oversees IODA's distribution and marketing services for thousands of music labels, physical distributors, individual rightsholders and video owners. Directing a team of eight experts in musical genres, marketing and client management, Adam drives IODA's renowned client satisfaction and continued growth. Adam also leads the company's philanthropic efforts including oversight of projects with USA for Africa, Air Traffic Control and FINCA. Adam started his career as a record store clerk at age 16. An early pioneer in the digital delivery of music, he spent three years at first-to-market in 1999, and its eventual successor (sold to Vivendi in 2001). Adam has worked as an artist manager (Yerba Buena, ill lit), a music supervisor (Shooting Livien, The Gypsy Years), and as a consultant for various media start-ups including Stop Smiling Magazine, Fun Machine Records, and Velveteen Films. Prior to joining IODA, Adam was co-owner and director of Retail Marketing at Fanatic Promotion, a marketing and PR firm for independent record labels based in New York.

Kieran Roy GM Arts & Crafts Productions

As General Manager of Arts & Crafts since 2006, Kieran plays a key role in the development of some of Canada's leading independent artists. He serves as manager to Jason Collett, Zeus, and Dan Mangan, calling on a wealth of industry knowledge and business savvy to provide guidance in all aspects of the artists' careers. He oversees marketing for the label and plays a key role in new business development. In addition, Kieran is responsible for music licensing, liaising with music supervisors, agencies and producers to actively pitch the company’s label and publishing assets for film, television and advertising placements. Prior to joining A&C, Kieran spent six years at Sony BMG as an artist marketing manager, and two years as a business strategy consultant.

Jordan Walker Artist & Label Rel Spotify

Jordan manages artist and label relations at Spotify where he acts as a bridge to the music business with a focus on marketing partnerships with artists and labels.

Prior to Spotify, Jordan ran digital marketing & business development at The Artists Organization, a boutique artist management firm founded by Gary Gersh, with clients including John Legend, Soundgarden, Matisyahu, and Portugal. The Man.

Jordan began working in the business as a recording engineer and at Universal Motown Republic Records as a digital marketing manager & A&R consultant.

Marisol Segal Mktg & Content Rdio

David Porter CEO & Founder 8tracks

David Porter is the CEO and founder of 8tracks. Prior to 8tracks, he helped lead internet radio pioneer Live365, achieving profitability in 2005. David received his MBA from the University of California at Berkeley and also interned at Liquid Audio, an early digital music company. Prior to business school, David worked for Arthur Andersen in London and Chicago. He graduated from the University of Illinois at Urbana-Champaign.

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