This is the archived SXSW 2012 schedule. Please see the current schedule here.

Beyond the Kitchen SYNC: Music/Brand Collaboration

#sxsw #kitchenSYNC

Everyone knows the great exposure you can get from having your music licensed in a commercial, but how else can you get your music heard with the help of a brand? Hear how to maximize usage beyond the conventional sync. Learn how brands can benefit from you as a band or performer, and how your band is itself a brand.


MODERATOR Mike Boris Music Producer Jaded Melody

MIKE BORIS is a Freelance Music Producer, Music Supervisor, and Music Brand Strategist. He has produced and Placed music for more than 6000 TV commercials. Mike spent 9 years at McCann Erickson NY as SVP Executive Music Producer. He has held similar positions at Ogilvy and Mather and Bates USA. He began his career as a recording engineer. Boris lives in New Jersey with his family and plays the drums whenever he can.

Marni Wandner Pres Sneak Attack Media

Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York. Sneak Attack has worked on projects for Lou Reed, Neil Young, Duran Duran, Laurie Anderson, Florence + The Machine, Tori Amos, Bjork, Rufus Wainwright, Craig Wedren, 30 Rock, Cowboy Junkies, and more. Marni is on the Board of Directors for Women in Music and in her spare time, can be found making Facebook fan pages for her friends’ pets.

Joel Beckerman Pres Man Made Music

Twenty-year veteran of music for media and sonic branding, Joel Beckerman is the founder, lead composer/producer of Man Made Music,, a full service music company dedicated to harnessing the emotional power of sound and music to tell great stories.

Beckerman founded Man Made Music in 1999. Man Made Music is more than a music house; it is an integrated consultancy that develops strategies for effective sonic branding. The result is work that unifies all brand touch points and makes a powerful emotional connection to consumers, while illuminating the “story” of the brand.

Recent Beckerman and Man Made Music projects include AT&T sonic strategy for the worldwide company re-brand as well as the sonic re-brand for CBNC and The Travel Channel.

Taylor Hanson Hanson

Keyboardist and Singer, HANSON. CEO, 3CG Records.

Carianne Marshall Songs Music Publishing

Carianne Marshall joined Songs Music Publishing in June 2006 where she is Head of Creative Licensing. She has extensive experience finding placements for songs in films, television shows, commercials, video games, and trailers. Previously, Carianne was Director of Film & Television music at Universal Music Publishing and was a Film / TV Executive at Dreamworks Music Publishing. Earlier in her career, Carianne held positions at artist management firm Vox Productions and, subsequently, at Elektra Records.

Our Awesome 2012 Sponsors