This is the archived SXSW 2012 schedule. Please see the current schedule here.

Opportunities That Others Miss on the Web

#sxsw #webops

When you're running your own show, you don't want to miss a thing. Being your own online manager comes with its own set of freedoms and challenges. If you're an artist, you want to make sure everyone knows about the music you're creating. Learn the most common missed opportunities artists can run into so you can avoid the pitfalls of falling behind the pack.


MODERATOR Elizabeth Leahy CEO Section 101

Elizabeth Leahy is the President and CEO of Section 101. Section 101 has developed a revolutionary new web-publishing platform that enables musicians, entertainers and brands to take charge of their digital content so they can effectively market themselves across a growing number of online channels.

Section 101 provides both a leading full feature web service as well as a self-service model for the entertainment industry. The site provides ways to manage and maximize online presence through intuitive tools and third party integration. By offering a solution for artists who want the ease of providing their fans with a compelling online experience while being able to recognize what areas are resonating with their audience, Section 101 has become a primary destination for anyone wishing to take control of their digital world.

Liz’s achievement with musicians in the online space has solidified her as a knowledgeable resource in marketing, branding and fan management. Liz is also a mentor for emerging entrepreneurs with the Eugene Lang Center at Columbia Business School. She has a BA cum laude from Georgetown University and an MBA with honors from Columbia Business School.

Todd Hensley Pres Hits Magazine

HITS President/Digital Ventures Todd Hensley has been at HITS Magazine for 24 years, making him completely unqualified for a real job.

A Texas native, Todd was a radio weasel before graduating to a job where he babysits radio and record weasels.

In an effort to keep up with today’s Net-driven economy, Todd now pours tequila shots for computer nerds.

With his third-grade education, Todd naturally gives orders to the rest of the HITS editorial staff.

Todd urges you to ignore any rumors linking him romantically to a burro in Ensenada.

Melissa Aubert Magus Entertainment

Melissa Aubert is a New York City-based music manager known for her work with artists such as Duran Duran, Andy Rourke (The Smiths), Carina Round, Diane Birch and Early Winters, Melissa Aubert began her career as a costumer designer and stylist. After graduating with a Bachelor’s Degree in Fashion Design and Photography from Chicago’s Columbia College, she found work in print, TV, film and theater productions across the U.S. and in the United Kingdom.

After almost four years Melissa segued into the world of music, promoting acts such as Daft Punk and Radiohead for HITS Magazine for a short time before heading to the William Morris Agency to take on the role of web and image consultant. There she worked closely with the public relations and design departments to evolve the esteemed agency’s website. She then joined the agency full time on the music team, booking private events and assisting booking tours in the Northeast and Canada for bands including Nine Inch Nails, Queens of the Stone Age, Secret Machines, Pixies, and the Killers. In her downtime, she promoted shows at Los Angeles’ legendary Derby Club and Big 20 nightspot, showcasing the music of local artists, musicians and DJs.

After six years at the William Morris Agency in Los Angeles, Melissa was presented with a once-in-a-lifetime opportunity to join Intrigue Music as the tour coordinator for the legendary artist James Brown. Her new role allowed her to control marketing, artist development and general tours for all Intrigue Music clients from their home base of New York City. Her success with Intrigue led Magus Entertainment to bring Melissa into the fold in 2005 to work with the likes of Fischerspooner, Echo & The Bunnymen, Ferry Corsten, Alice Smith, and Zaza, as well as her current clients. On top of her management duties, Melissa also heads up the company’s Licensing and Sponsorship division and is constantly on the search for new bands and brands to partner with.

Marni Wandner Pres Sneak Attack Media

Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York. Sneak Attack has worked on projects for Lou Reed, Neil Young, Duran Duran, Laurie Anderson, Florence + The Machine, Tori Amos, Bjork, Rufus Wainwright, Craig Wedren, 30 Rock, Cowboy Junkies, and more. Marni is on the Board of Directors for Women in Music and in her spare time, can be found making Facebook fan pages for her friends’ pets.

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