This is the archived SXSW 2012 schedule. Please see the current schedule here.

Doing Good, Only Better

#sxsw #doinggood

When done right, artist-cause collaborations can raise vital funds, energy and awareness for an issue or non-profit organization, and can help to bring new audiences to musicians, while deepening the relationships artists have with existing fans. Explore effective strategies for musicians (and their managers) looking to raise money, awareness or engagement for a meaningful cause.



MODERATOR Erin Potts Exec Dir Air Traffic Control

Erin’s work in her early twenties to create the Tibetan Freedom Concerts with the Beastie Boys brought international awareness, mobilized hundreds of popular musicians, raised over $5 million, and turned tens of thousands of young people into activists for Tibet. A decade later, Erin continues to work with musicians and other cultural leaders creating change through Air Traffic Control.

Mike Martinovich Mgr Flatiron Borman Management

Flatiron/Borman Management is honored to work with My Morning Jacket, Flight of the Conchords and The Preservation Hall Jazz Band. Mike Martinovich began his career in the music business as an intern for Evelyn Shriver Public relations in the tour publicity department. From there, he worked at Sony Music/Epic Records starting in the mail room in 1992. In 1993, Mike moved over to Epic Records to do regional radio promotion until 2000. For the last 11 years, Mike has been in artist management and most recently began a partnership with Gary Borman in 2011.

Marika Anthony-Shaw Arcade Fire

Andy Bernstein Exec Dir HeadCount Inc

Andy Bernstein helped found HeadCount in 2004, and became its executive director in the Spring of 2008. He spearheads the organization's fundraising, marketing, artist relations and strategic planning, under the guidance of HeadCount's board of directors.
He has been a featured speaker at the South by Southwest music conference, and appeared as an expert commentator on ABC, CNN, MSNBC, Fox News and several other television networks. He also served as executive producer of a documentary called "A Call to Action," and produced public service announcements starring Jay-Z, Dave Matthews and members of Phish and the Grateful Dead, which aired on network television.
Prior to creating HeadCount, Andy was best known in the music community as an author of "The Pharmer's Almanac", a guide to the band Phish that sold over 70,000 copies. He also was a full-time journalist for over a decade, primarily as media editor of Street & Smith's SportsBusiness Journal. He later was Vice President of U.S. Corporate Development at Kangaroo TV, a sports technology company based near Montreal, Quebec. He is a 1994 graduate of Brown University, and lives in a slopeside condo at the Mountain Creek ski resort near New York City.

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