This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Musician's Survival Guide

#sxsw #survival

Many independent musicians are unaware of the plethora of arts-business services, programs, and resources that exist to directly support their artistic efforts. There are fundraising programs that offer a way to raise donations and apply for grants that might otherwise be out of reach. And insurance, which can be a burden to tackle. There are professional development and technical assistance programs for musicians, producers offered through local, state, and national organizations, where musicians can simultaneously advance their careers and serve their arts community by being civically engaged.



MODERATOR Adam Natale Dir of Partnerships & Business Dev Fractured Atlas

Adam joined Fractured Atlas in December 2005 and, since then, has seen the organization grow immensely, with over 5,000 members joining within the past year.

With Fractured Atlas, Adam has spearheaded an innovative audience development program with organizations including Theatre Development Fund and High 5 Tickets to the Arts, launched both Fractured Atlas’ online learning system and arts insurance program, and is currently working on the development of ATHENA, a suite of open source software for arts organizations. He has formed collaborative partnerships with over 120 arts organizations across the country and has served as a panelist and/or conducted presentations for over 50 organizations, including: NYU’s Tisch School of the Arts, National Performance Network, and Savannah College of Art & Design, among others.

Prior to his position at Fractured Atlas, he served the Theater & Musical Theater disciplines at the National Endowment for the Arts, where he worked on such programs as Shakespeare in American Communities, American Masterpieces, the National Heritage Fellowships, and adjudicated grant applications for international programs as well as for the Coming Up Taller Awards. Adam has served as an Associate Producer with the New York Musical Theatre Festival, is a former member and chair of Americans for the Arts’ Emerging Leader Council, has served as a grants panelist for the NEA and Alternate ROOTS, and is a freelance theater/musical theater director.

Adam is an Associate Member of the Stage Directors & Choreographers Society (SDC) and serves on the Board of Directors of off-Broadway's Red Bull Theater. He is a graduate of American University with a degree in Directing for Theatre and Film and is originally from Philadelphia.

Our Awesome 2012 Sponsors