This is the archived SXSW 2012 schedule. Please see the current schedule here.

Advertising IS the New Radio!

#sxsw #newradio

Consumers are discovering new music and artists from ads on TV. Getting your song into a national commercial can kick start a career, take an emerging artist to the next level, or even create a hit, just like heavy rotation on radio did for artists in the past. It can also fund your career. Industry insiders discuss upfront fees, back-ends fees, residuals for your musicianship and vocals, and how you keep track of it all.



MODERATOR Josh Rabinowitz SVP/Dir of Music Grey Group

JOSH RABINOWITZ has produced thousands of tracks for commercials globally. He's been called a "New Music Mogul" by Fast Company, Beethoven's Greatest Fan by NPR, and is a recognized voice in music/branding. Josh has been an adjunct at NYU and the New School, a columnist for Billboard, and a bandleader/trombonist in NYC.

Marc Altshuler Managing Partner Human

Marc Altshuler is managing partner of human. human is one of America's pre-eminent original music composition and sound design companies specializing in unique and compelling music for the international advertising industry. Founded in 2001 by Marc, and his three partners Human is a multi-award winning collective with offices in New York, Los Angeles, and London.

Human's goal is to create an innovative connection between a message and an audience through the aural senses. The company seeks to inspire viewers and listeners as well as itself through its innovative music and sound design. Human's creative emphasis has always been on change-he members of the company constantly challenge themselves to evolve as artists, pushing the boundaries of people's expectations of music - into their living rooms, as well as into their lives.

Keith D'Arcy VP, Catalog Mktg Universal Music Publishing Group

Keith D'Arcy is VP of Catalog Marketing & Special Projects for the Universal Music Publishing Group. With 18 years of music industry experience, first as a music producer for ad agency Bates Worldwide, then as music supervisor for EMI, Sony, BMG & Universal, Keith's seen music for advertising evolve and change in some pretty dramatic ways. The more outlets for ad messages, the more interesting the music choices get, and that's very exciting. Keith's also an avid record collector and reissue producer, with a special love of deep catalog and the truly esoteric.

Peter Nashel Pres duotone audio

Peter Nashel is an award winning composer and producer who works extensively in advertising, film and television.

Peter founded duotone audio group 17 years ago when he was commissioned by Martini to compose and produce music for the brand world-wide. This work earned him both CLIO and D&AD awards and has since led to collaborations with an array of global companies including Coca-Cola, Revlon, Chase, Nike, Reebok, Chipotle, Hyundai and McDonalds. Over time, duotone has grown into a trusted industry resource and powerhouse of creativity, servicing an international client base with original music, music supervision & licensing, sound design... and all that jazz.

Peter has also scored a host of television series including Life on Mars, Dirty Sexy Money, Rubicon and Lie To Me. He’s currently finishing the first season of NYC22 for CBS, the first dramatic series from Richard Price and Tribeca Films (Robert De Niro and Jane Rosenthal).

Some of Peter’s documentary film credits include the Emmy Award-nominated 'Client 9: The Rise and Fall of Eliot Spitzer', Freakonomics, and Academy Award-nominated ‘No End In Sight’.

On the feature film front, he is currently starting work on “What Maisie Knew”, his fourth feature collaboration with directors David Seigel and Scott McGehee starring Julianne Moore, Steve Coogan and Alexander Skarsgard.

Jean Scofield Music Producer McGarry Bowen

Born on the day MTV made its debut, Jean Scofield grew up in New York City's West Village surrounded by musicians and artists. With a world-renowned
musician for a father and an industrious manager and producer for a mother, she's always had an aptitude for balancing the creative and the administrative.

Today you can find Jean at McGarry Bowen in the music department. She is a performing artist and audiophile as well. That passion enhances her
professional experiences Her knowledge and industry relationships are diverse, defining her as a current, authentic resource and set of ears in
this industry.

Our Awesome 2012 Sponsors