This is the archived SXSW 2012 schedule. Please see the current schedule here.

Side B: How the Internet Revived Mixtapes

Now that we have the technology to stream music, personalize our radio stations, download bit torrents, and create mashups and remixes straight from our laptops, it’s ironic that the mixtape, a concept 30 years old in the making, has returned to the height of its popularity. See an open discussion on how the mixtape set the stage for how we share, curate and consume music in the digital age.



MODERATOR John Verrochi Co-Founder/Creative Dir San Francisco Mixtape Society

John Verrochi is a senior level creative with several years of advertising industry experience specializing in Art Direction, Copywriting, Design and Illustration. John has been recognized by some of the top organizations in the industry including the Art Directors Club, Cannes Lions, and the One Show.

Kate Imbach VP Mktg 8tracks

Annie Lin Attorney Brave Noise Legal

Annie Lin is an attorney with Brave Noise Legal, a San Francisco-based law practice serving companies and creative professionals in entertainment, media and technology. Her background includes both dealmaking and problem-solving for enterprises in music, film, advertising and new media, as well as a decade of business experience in content licensing, rights management, digital media distribution, entertainment branding and music supervision.Annie’s credits include work on feature films “Lovely, Still”, “Flying Lessons” and “Joy Ride 2: Dead Ahead”, and documentary films such as “Marwencol”, “Have You Heard from Johannesburg” and “Copyright Criminals".

Alan Wilkis Creative Dir & Music Producer Spirit Music Group Inc

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