This is the archived SXSW 2012 schedule. Please see the current schedule here.

Promoting Music with Social Media

#sxsw #prommusic

Artists, venues, managers and labels all have the same question: How do I reach NEW fans and how can I get heard on Facebook, Twitter, YouTube, or Google? Hear how to do it, what it costs, and how to get the most out of social media promotion. Find out what has worked, what has failed and what might be next.



MODERATOR Nathan Hoy VP of Music

Nathan Hoy currently serves as ReverbNation's liaison for many major labels, music corporations and artists where his technology background has proven effective in generating strategic insights and formulating innovative approaches to artist marketing within the digital/social media market place. Hoy brings with him more than 18 years experience in the music and technology field to develop and execute strategic and creative marketing plans for top clients, emerging musicians and Grammy-winning artists.

As the former Vice President and Chief Operating Officer in the Artist Services Division at Live Nation, Hoy helped artists create, manage and monetize their relationship with fans through marketing, merchandise, creative services, fan clubs, digital products and digital distribution during touring and album cycles.

Stephen Satterthwaite Artist Mgr Red Light Management

Steve Satterthwaite has been at the forefront of the electronic music scene for over 15 years. He has managed Grammy Nominated acts, Major Movie Score composers and has been at the forefront of progressive music management models for his clients. His stable of Record label (Hope/Marine Parade etc.) have been an instrumental part of the electronic scene for the last 2 decades and one of the most successful of UK based management co's licensing to TV and FIlm . Currently working out of Los Angeles, Hope Management Formed a partnership with Red Light Management at the end of 2010, Hope's roster of current acts include Photek, Hybrid, Emika, Adam Freeland. /

Matthew Adell CEO

As CEO of Beatport, the largest source for electronic music in the world, Matthew Adell has made a career out of connecting people with the music they love. Starting with his teenage years working in a record store in suburban Chicago, Adell now has more than 25 years of experience in music having served at the most influential companies in the industry.
Prior to joining Beatport, Adell was Vice President of Music Services at Napster, where he was charged with creative oversight of Napster’s Music Programming and Product initiatives. His previous experience also includes tenure as Vice President of Music Services at as well as senior positions at Amazon and Motorola's
Prior to his career in digital music Adell was Vice President of Wax Trax! Records where he signed The KLF, KMFDM and others. He later moved on to start Organico, his own house music label and the original home to Derrick Carter and Dubtribe Sound System.

Tonya Cooke Head of Music & Live Events Adler Integrated

Tonya Cooke is the Head of Music and Live Events at Adler Integrated. As the Social Media Manager of The Roxy Theatre, Tonya managed to take the largest social network of any music venue in the world to a one stop source for music and lifestyle. After graduating from California State University Fullerton in 2008, Tonya made her first footprint at Universal Music Group working with the heads of Digital Music Distribution. She cut her social teeth while at The Comedy Store where the early adoption of Tumblr and Foursquare put her front and center in the practical application of online models into IRL results. Tonya wrote What's Trending as The Roxy on music, bands, and innovative uses of social media. In January of 2012, she joined Adler Integrated Marketing where she continues to carry The Roxy's social media alongside other accounts, and leads the social event space for her team. In just two short years, Tonya has made unbelievable strides in her career and is only moving up from here.

Barrett Richards Music Producer/DJ KASTLE

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