This is the archived SXSW 2012 schedule. Please see the current schedule here.

Who Said You Could Use My Name?

#sxsw #myname

When and how can artists use the names and likenesses of other artists? Join us as we examine the interaction between Trademarks, the Right of Privacy, and The Right of Publicity. We will take a look at bands such as Dale Earnhardt, Jr. Jr., and recent litigation involving the estates of Paul Newman, Marilyn Monroe, and James Brown. Find out what circumstances a celebrity's name and likeness may be used by others.



MODERATOR Brian Rosenblatt Partner SmithAmundsen LLC

BRIAN ROSENBLATT is a Partner in the Chicago office of SmithAmundsen and Co-Chair of the firm's Entertainment, Media and Privacy Group. He is an accomplished trial attorney and litigator, concentrating his practice on entertainment and media liability, including advertising injury, defamation, various 1st Amendment issues, commercial litigation, copyrights and trademarks. In 2006, Brian was named one of the top 40 Under 40 attorneys to watch in Illinois by the Chicago Daily Law Bulletin and the Law Bulletin Publishing Company. Brian also works with the Lawyers for the Creative Arts, handling pro bono entertainment related matters, including serving as a team director in conjunction with Columbia College's Film Program.

Justin Spindler Mgr Mute

Gary Pierson Partner Husch Blackwell

I'm a copyright, trademark, entertainment and advertising attorney. I work with artists, producers, managers and labels to help them with legal issues such as setting up and incorporating their businesses, registering their trademarks and copyrights, negotiating contracts, and resolving disputes. I also work with technology companies and marketers who use music and other content in the promotion and development of their businesses.

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