Find out why funny “works” with consumers from a panel of experts and professional comedy people including: Jim Beiderman, exec producer of The Onion News Network, The Whitest Kids U Know, and Michael and Michael Have Issues; Andy Currie, advertising creative director and writer of the award-winning Dos Equis “Most Interesting Man In The World” campaign; Tony Mennuto, former TV comedy writer and award-winning creative director of RadioFace - a marketing and branding company specializing in funny content; PLUS, a recognizable guest from the comedy world. Our panel will show examples, and discuss the funniest, most effective ways of reaching people across all marketing platforms including: TV, radio, digital, social, live performances, and stranger mediums. A fake ad campaign (for a ridiculous product) will be presented to the crowd to illustrate the power and possibilities of a far-reaching, humor-based ad campaign.