This is the archived SXSW 2012 schedule. Please see the current schedule here.

How the White House is Mobilizing Social Media

From his first day in office, President Obama put a priority on an open and engaging government. From Hangouts to hashtags, the White House is utilizing social media to interact with Americans everyday on the issues that they care about the most. As the first Administration in history to have a presence on Twitter, Facebook, Google+ and elsewhere online, the White House’s social media strategy is focused on creating opportunities for meaningful engagement. This session will highlight the #40dollars campaign surrounding the payroll tax cut extension, White House Hangouts and more. Kori Schulman, Deputy Director of Online Outreach at the White House, will discuss how the Administration is breaking new ground to engage with citizens in the digital age and what’s next.


Kori Schulman Deputy Dir of Outreach The White House

Kori Schulman currently serves as the Deputy Director of Outreach for the Office of Digital Strategy at the White House.

In May of 2009, Kori Schulman joined the new media team at the White House, now known as the Office of Digital Strategy. Prior to this role, Kori was a graphic designer for President Obama’s 2008 Presidential Campaign based in Chicago and the 2009 Presidential Inaugural Committee in Washington, DC. Before coming to the White House, she worked on the book Designing Obama, a chronicle of art from the 2008 campaign.

Born and raised in Chicago, Kori concentrated in American Studies at Brown University and studied graphic design at Central Saint Martins. You can follow her on Twitter @ks44.

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