This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Gregory Kallenberg

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Gregory Kallenberg Dir Rational Middle

Gregory Kallenberg is currently the Executive Director of the Louisiana Film Prize (, a short film contest giving away $50,000. He is also the director of "Haynesville", a documentary that was honored with the SXSW Spotlight Premiere in 2010. He took this premiere and personally crafted a social media campaign that helped the film achieve dizzying success. Because of his online promotional efforts, he sold the film to NBC and toured the film all over the world. Kallenberg was also a former technology writer who has written for The Austin American Statesman, New York Times and Esquire.

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