Gregory Kallenberg is currently the Executive Director of the Louisiana Film Prize (www.LaFilmPrize.com), a short film contest giving away $50,000. He is also the director of "Haynesville", a documentary that was honored with the SXSW Spotlight Premiere in 2010. He took this premiere and personally crafted a social media campaign that helped the film achieve dizzying success. Because of his online promotional efforts, he sold the film to NBC and toured the film all over the world. Kallenberg was also a former technology writer who has written for The Austin American Statesman, New York Times and Esquire.