This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Malorie Lucich

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session-


Malorie Lucich Communications Facebook

Malorie is a Manager of Platform PR at Facebook, where she oversees communications for the games and media verticals, and works closely with partners of all sizes as they launch apps on Facebook Platform.

For the past 3+ years, she has worked on launch strategy for a range of products, features and events including timeline apps, social plugins, Facebook Connect, and multiple f8's (Facebook's developer conference).

Prior to Facebook, Malorie was an Account Executive at OutCast Communications where she worked with tech, startup and venture capital clients including Facebook, VMware, Qik, Khosla Ventures, and Foundation Capital.

Malorie graduated from San Francisco State University with a degree in Journalism and lives in San Francisco.

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