This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Carlo Longino

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Carlo Longino Dir of Developer Mktg Svcs Wireless Industry Partnership (WIP)

Carlo is the Director of Developer Marketing Services for the Wireless Industry Partnership (WIP). In this role, he leads the company's efforts to support companies in their outreach to mobile developers through strategic consulting and tactical support. He also helps to build WIP's own community of mobile developers through its WIPJam events and online resources.

Carlo has more than a decade's experience in the mobile industry, beginning just after the turn of the century when he worked for Nokia at its headquarters in Finland and mobile data services were in their infancy. Before joining WIP in 2010, Carlo worked as a freelance consultant and writer while he completed an MBA; prior to that, he was Senior Analyst for Floor64, a Silicon Valley-based analyst firm, where he covered the mobile and fixed telecom industries. He also helped launch and spent five years running, a thought leadership site owned by Nokia. Carlo is a well-known mobile blogger at, and his writing has also been published in The Wall Street Journal, Business 2.0 magazine and on Dow Jones Newswires.

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