This is the archived SXSW 2012 schedule. Please see the current schedule here.

Advise THIS! Matchmaking Startups & High Profile Advisors

#sxsw #Advisors


Ever thought about launching your startup with some influencer star power?  What exactly do "advisors" do (and not do)?  It takes more than a pretty face to pin point a truly smart advisor partnership. The right fit requires on-brand positioning for both the advisor and the start up, which can be harder than it sounds.  Once you find that fit, building a mutually beneficial relationship that aligns both party's interests is well worth the hustle it takes to make it happen. Find out how to stand apart from the pack that's courting your ideal high-profile partner.  Also learn how equity deals can be structured in the most compelling way, and how to get that "in" to catch the star's attention.



Chase Jarvis Photographer / Dir Chase Jarvis Inc

Chase Jarvis is well known as a visionary photographer, director, and fine artist with a consistent ambition to break down the barriers between new- and traditional media, fine- and commercial art.

For more information, visit or contact Christopher Jerard at 206-633-6700

Gary Vaynerchuk Co-Founder VaynerMedia

JR Johnson Founder Trippy

J.R. Johnson is a four-time start-up entrepreneur and the founder of the social travel site and app Trippy (

Trippy is a social travel web and mobile app designed to collect and share travel ideas, and collaborate on your plans with the people in your life who know you best. It’s a full-circle travel experience that takes you from dreaming to doing.

After debuting a private beta in September 2011 as a Battlefield Finalist at TechCrunch Disrupt, Trippy launched its open beta in October 2011. The company was founded by travel start-up veteran J.R. Johnson, who previously launched VirtualTourist (acquired by Expedia in 2008), and is funded by Sequoia Capital, True Ventures and SV Angel.

Trippy's advisory board includes Jason Mraz, Rachel Zoe, Anthony Bourdain, Kevin Rose, Tim Ferriss, Randi Zuckerberg, Andrew Zimmern, Gary Vaynerchuk, Chase Jarvis, Soleil Moon Frye, Soraya Darabi, Johnny Jet, Veronica Belmont, Kim Mance, Brett Snyder, Gary Arndt, Peter Shankman and Boo (“The World’s Cutest Dog”).

Tim Ferriss Author/Investor Four Hour Work Week

Timothy Ferriss, nominated as one of Fast Company’s “Most Innovative Business People of 2007,” is an angel investor (StumbleUpon, Digg, Twitter, etc.) and author of the #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek, which has been sold into 35 languages.
His blog is one of Inc. Magazine’s “19 Blogs You Should Bookmark Right Now“, and it has been ranked #1 on the Top 150 Management and Leadership Blogs list, based on Google PageRank, Alexa traffic ranking, Bing results, Technorati authority, Feedburner subscribers, and PostRank.

Tim has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change. He is also an active education reformer and is on the national advisory board of

Tony Conrad True Ventures

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