This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentor Session: Leslie Ziegler

A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session -


Leslie Ziegler Rock Health

Leslie Ziegler is the Co-founder and Creative Director at Rock Health, a San Francisco-based incubator for early stage digital health start ups. Rock Health brings together the brightest minds in technology, medicine, investment and corporate to find new ways to address issues in the health care system through technology. Leslie runs the curriculum as well as the branding, design and PR for Rock Health, and mentors the start ups in these areas. She is also a patient advocate, whose writing has appeared on Women 2.0. Prior to Rock Health, Leslie worked as one of the first employees at a VC-backed start up, and spent over eight years in advertising, at agencies including McCann Erickson and DDB, with clients ranging from (RED) and Starbucks to Intel and Microsoft. Leslie is an avid photographer, reader, runner and traveler.

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