Leslie Ziegler is the Co-founder and Creative Director at Rock Health, a San Francisco-based incubator for early stage digital health start ups. Rock Health brings together the brightest minds in technology, medicine, investment and corporate to find new ways to address issues in the health care system through technology. Leslie runs the curriculum as well as the branding, design and PR for Rock Health, and mentors the start ups in these areas. She is also a patient advocate, whose writing has appeared on Women 2.0. Prior to Rock Health, Leslie worked as one of the first employees at a VC-backed start up, and spent over eight years in advertising, at agencies including McCann Erickson and DDB, with clients ranging from (RED) and Starbucks to Intel and Microsoft. Leslie is an avid photographer, reader, runner and traveler.