This is the archived SXSW 2012 schedule. Please see the current schedule here.

Shift & Reset: Solving Complex Problems

#sxsw #shiftreset

Join Shift & Reset author, Brian Reich, for this live podcast kicking off the discussion about the big themes of the 2012 SXSW Interactive Festival. Brian will talk with some of SXSW's hottest speakers about the best opportunities and insights that emerged from this year's festival and the challenges that will define the year ahead. Hear about the trends and topics that everyone will be discussing all week in Austin -- and when they head home -- and the big plans for how those ideas will be used to change the world and how they will take shape in the days and weeks ahead.


Brian Reich Managing Dir little m media

Brian Reich is managing director of little m media. He helps individuals and organizations solve complex problems.

Brian is the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and co-author of Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). Brian contributes as a Fast Company Expert, hosts a regular podcast discussion about the impact of media and technology on society and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.

Brian began his career in politics – working on several campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has spent the past decade providing strategy, analysis, and support to corporations, nonprofit organizations and charities, media companies and other groups that are looking to solve complex problems. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. He was most recently is senior vice president - global editor for Edelman, where he provided editorial vision and strategy for the company. He has led projects for many of the largest and most influential brands and nonprofit organizations, as well as media companies, start-ups, and political/advocacy groups.
Brian serves on the board of Investigate West, independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. Brian served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York.

Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry, and daughter, Lucy.

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