This is the archived SXSW 2012 schedule. Please see the current schedule here.

How Great Design Can Ruin Experience

#sxsw #RuinExp

Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.



Jon Bell UX Design Lead, Windows Phone Microsoft

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