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White Space: Shaping Nothing for Clean Design

#sxsw #white

There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To make a clean design, you have to know how to communicate clearly by using white space wisely. In this solo presentation, David Kadavy, author of the #18 Amazon best-seller "Design for Hackers: Reverse-Engineering Beauty," breaks down the invisible forces that shape white space and make a design look "clean." Using fascinating examples that have explained mysteries such as "Why You Hate Comic Sans," Mr. Kadavy illuminates how geometry, typography, and the grid all work together to shape white space, communicate clearly, and create clean design.



David Kadavy Pres Kadavy Inc

David Kadavy is author of "Design for Hackers: Reverse-Engineering Beauty," which debuted at #18 overall on David is dedicated to spreading design literacy by breaking down the fundamentals of good design. He also writes on design and entrepreneurship on, and guest blogs on

Prior to being an author, David did freelance design work for clients such as oDesk, PBworks, and UserVoice, and lead the design departments of two Silicon Valley startups. His work has been featured in "Communication Arts" magazine.

David is a classically trained designer, and studied the origins of modern typography in ancient Rome while earning his BFA in Graphic Design from Iowa State University.

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