Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.