Gaby Lazzaro is a WOMMA-certified Engagement Planner in iCrossing’s Live Media Studio. She manages real-time marketing – using analytics-based insights to engage audiences and develop content. As part of the Live Media Studio, Gaby manages social media strategy and spaces for various clients.

Her previous experience includes developing digital strategy and managing social spaces for the Latino community. She managed digital campaigns and initiatives with 80+ affiliates through engaging partners, building relationships with influencers, and creating engaging and culturally relevant content. She’s also worked as a Human Capital Consultant and in Human Resources, where she focused on project management, communications and developing online messaging strategies for various audiences.

Gaby attended the University of Miami, where she obtained a Bachelor’s degree in Business Administration. She also has a Master’s degree in Human Resources from Penn State University.

Panelist and organizer for the "Stand with Planned Parenthood: A Crisis Response" session. #SXStandwPP

Nakia D. Hansen is a social media strategist trained in the law and committed to social justice. Presently, Nakia works as the Director of Social Media Strategy for the College Board and serves on the Board of Directors of the National Resource Center on Domestic Violence, Inc.
She's a social media junkie who can totally quit whenever she wants. She also loves to travel, cook, shop, and rack up grad degrees.
This will be her second year at SXSW. No more newbie status! Ask her about where to get awesome cowboy boots or invite her out for tacos, BBQ, and beer.