This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Solid Verbal Live Podcast

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Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.



Dan Rubenstein Co-Host Solid Verbal

Dan Rubenstein is a video host and writer. He counts himself amongst the most esteemed alumni of the University of Oregon (class of 2005) that have also created an online video series interviewing college football tailgaters. He resides in Los Angeles, CA, where he embraces the spread option while struggling to avoid the watchful eye of TMZ cameras.

Nick Fotis Digital Strategy Leo Burnett/Arc Worldwide

Nick is on the digital strategy team at Leo Burnett/Arc Worldwide, where he helps brands understand their audience's digital behaviors and how best to engage people in participatory digital behaviors. Clients include Purina, Esurance, P&G, and McDonald's.

Prior to Leo/Arc, Nick managed multiple products at, including the launch of a very successful iPhone app and the launch of the consumer finance channel. He earned his MBA from DePaul University, is a proud graduate of Penn State, and of course an avid college football fan.

Ty Hildenbrandt Co-Host/Founder Solid Verbal

Ty Hildenbrandt is a 2004 graduate of the Pennsylvania State University. To the confusion of most, he’s also a rabid Notre Dame fan. He currently lives in Allentown, PA, where Yocco’s hot dogs are king, Billy Joel is an icon, and the first day of hunting season is a school holiday.

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