This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Secrets and Surprises of DIY Promotion

#sxsw #diypromo

How can you use DIY strategies to get the media to give your book, blog, or startup attention? What pitfalls can you run into along the way?

Join author Jeff Potter (Cooking for Geeks), author and editor Joshua Glenn (HiLobrow, Significant Objects, and Semionaut), and CEO Laura Fitton (OneForty) for three lightning talks followed by a discussion moderated by Anindita Basu Sempere, Executive Director of The Writing Faculty.

The lightning talks will cover each of our experiences of what we found worked and didn't work in our journeys through the media and into the public eye. In the panel we'll discuss similarities and differences between our projects and approaches, exploring the "meta rules" that apply across the board to help you understand what you might encounter when promoting your project.

We'll cover what surprised us, what mattered more than we realized, and what you can do to be better prepared for managing exposure of your projects and work.



Anindita Sempere Exec Dir The Writing Faculty

Anindita Basu Sempere is a writer, educator, and occasional dog rescuer. A graduate of the Vermont College of Fine Arts’ program in Writing for Children and Young Adults and the MIT Media Lab’s Future of Learning Group, she’s interested in the intersection between storytelling, education, and technology. She is the Executive Director of The Writing Faculty, an online tutoring company.

Jeff Potter Author Cooking For Geeks

A science and food geek, Jeff Potter is the author of Cooking for Geeks: Real Science, Great Hacks, and Good Food, which the Washington Post called "one of the most useful books on understanding cooking." He has appeared on NPR, The Today Show, CNN International, Food Network, and the Cooking Channel. Jeff has been featured on television newscasts and radio shows throughout the country, spoken at science festivals both in the United States and overseas, and is a trustee and spokesperson for Awesome Food, part of the Awesome Foundation.

Joshua Glenn Editor

Joshua Glenn is a Boston, Mass.-based writer, editor, and cultural semiotics analyst. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut. In 2011, he produced the brainteaser iPhone app KER-PUNCH!. He's authored and edited Taking Things Seriously (2007), The Idler's Glossary (2008), and The Wage Slave's Glossary (2011). In the '90s, he published the seminal intellectual/pop culture zine Hermenaut; and he has been an editor and columnist at Utne Reader,, and The Boston Globe.

Laura Fitton CEO/Founder HubSpot

@Pistachio on Twitter...

CEO/Founder of social business buyers' guide, Laura also co-wrote Twitter for Dummies and founded the world's first Twitter for Business consulting firm in September 2008.

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