On the Internet, sharing is a trap. Today's digital cult of the social - which encourages us all to share our ideas, our habits, our friends, even our possessions on the Internet - is an assault on the individual liberty of 21st century men and women. This talk - which draws off Keen's upcoming May 2012 book, "Digital Vertigo" (St Martin's Press) - exposes the illusions and delusions of social media ideologues and reveals the dangers of collective identity and behavior in our social media age. Just as Andrew Keen exposed the idiocy of the Web 2.0 revolution with his 2007 hit "Cult of the Amateur", this talk will reveal the idiocy of our Web 3.0 social revolution.