Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but how do these sites effect your content strategy? Like the design, content is flexible—expanding based on screen resolution and medium to match the user's context. We need techniques to scale content as beautifully and responsively as our designs.

Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). We'll examine when content should be responsive and when it shouldn't be.

Finally, the tech details: to make content respond, draw on the HTML5 spec, web standards, and semantic markup to systematically flag content. We can also use CSS, JS, and server-side processing to add or remove content from different contexts to create fast-loading sites.