This is the archived SXSW 2012 schedule. Please see the current schedule here.

Can Social Music Save the Music Industry?

#sxsw #savemusic

Can making the musical experience more social and shareable help the music industry survive? The degree to which any new digital music company will be successful will be based on their ability to engage people. Music is a social construct, and while people still sit at home listening to music alone, they are more likely to share their music experiences if given the tools.
The cloud has enabled people to do much more with music from interacting with the art, songs, and ephemera around their music, to being able to create their own content and layers around their music discoveries.
Will rich social functions - discovery, visualization, playlists, interactivity, maybe even game aspects, coupled with ease of use around multiple connected devices (i.e., go seamlessly from computer to phone to car to living room), find enough success to save the music industry?
This panel will investigate the different social and interactivity tools the music industry can use to add to their bottom line.



Jason Herskowitz Chief Prod Officer Official.FM

Jason is Chief Product Officer at, a platform to better - and more efficiently - manage an organization's music promotion workflow.

Jason is also a key contributor to the critically-acclaimed social media player, Tomahawk; creator of the music/tech news aggregator, Mediaor; extremely mediocre hacker; and outspoken tweeter on all things music/tech/copyright/business at @jherskowitz. In former lives he has worked on products ranging from AOL Radio to LimeWire to Winamp to MusicNow, was an artist manager, live sound engineer and indie label founder.

Michelle You Co-Founder Chief Prod Officer Inc

Michelle is Chief Product Officer and co-founder of Songkick. She graduated with a Masters degree in English from Cambridge University and was previously managing editor at Theme magazine before co-founding Songkick. Songkick is dedicated to making it easier for fans to go to concerts and is now the second-largest live music website Michelle was recently named as one of 18 Female Founders to Watch by the Huffington Post and was included in’s 30 under 30 list in 2010.

Seth Hubbard Label Mgr Polyvinyl Record Co

SETH HUBBARD is the Label Manager for Polyvinyl Record Co. He has worked for the label for over 7 years handling promotion for all Polyvinyl artists including press, radio, tour, video and social networking.  Polyvinyl is home to artists such as of Montreal, Deerhoof, Japandroids, and Asobi Seksu to name a few.

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