This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Potion for Motion: Interactive Interfaces/Apps

#sxsw #Potn4Motn


Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.



Dan Simpkins Founder, CEO & Chairman Hillcrest Labs

Daniel S. Simpkins, Founder, Chairman and CEO, Hillcrest Labs

Dan Simpkins founded Hillcrest Labs in 2001 with a team of experienced technical and business professionals. Prior to founding Hillcrest, Dan was vice president and general manager of the SALIX Switching Division of Tellabs, Inc., which was established in 2000 when Dan sold Voice over IP leader SALIX Technologies to Tellabs for $300 million. Dan founded SALIX in 1990 and continued as president and CEO through the sale.
Dan currently serves on the board of advisors of Cornell University's BR Ventures and is a member of the prestigious Cornell University Council. He also sits on the advisory boards of several high-tech companies and is a member of CTAM. Dan served as an executive in residence for New Enterprise Associates (NEA), one of the country's premier venture capital firms. He is a frequent speaker at industry and business events and has authored many papers on both technical and business subjects. Dan earned a bachelor's degree in electrical engineering with distinction and a master's degree in electrical engineering, both from Cornell University.

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