This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Social Organization

#sxsw #WebComms


Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done better, when it won’t and the risks of misapplying social communities for a brand's reputation, business objectives and relationships with key audiences. This session will highlight the experiences of organizations across a number of industries to illustrate the power of communities and related best practices and mishaps.



Mark McDonald Group VP, Head of Research in Gartner Exec Programs, & a Gartner Fellow Gartner Inc

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