With the developments in social shopping such as real time social shopping sites, Facebook shopping, and location-based check-ins, recommendations, and deals, the fashion industry is catering to the customer like never before. But how social can—and should—shopping get? While consumers may want to consume together, over-sharing of information is all too easy. Apple’s Ping, Facebook’s Beacon and Blippy are but three familiar examples.This core conversation will discuss how privacy fits in and explores the question of just who is safe guarding the community.