Founder and art director of the Share Festival, Share Prize and Action Sharing, art critic and curator. Since 1993 she has been a contributor to many leading contemporary art publications, including Tema Celeste, Arte e Critica, Flash Art, Segno, MyMedia, Cluster, Il Giornale dell’Arte, Il Giornale dell’Architettura, and Neural. Simona’s career has taken her to New York, London and back again to Turin, a city that has embraced the world of new technology and communication.
In 2007 she launched the Action Sharing platform, sponsored by the Turin Chamber of Commerce, the Polytechnic of Turin, and mechatronics companies in Piedmont, to promote the production of artistic projects that use mechatronic elements in a syncretic way, where art, science, research and experimentation are brought together and combined to create new tools of knowledge.
She organises exhibitions and writes articles and essays on the relationship between art and technology, and the impact that the digital revolution, new media and the Internet as forms of expression have had on contemporary art. The unifying thread of her work as a critic lies in analysing contemporary art and the forms it has taken in our global, digital age.
Recently she has published "Cease & Desist Art: yes, this is illegal!" , in "REFF | Rome Europe Fake Factory" edited by C. Hendrickson, S. Iaconesi, O. Persico, F. Ruberti, L. Simeone. Foreword by Bruce Sterling. Texts by Richard Barbrook, Tatiana Bazzichelli, Massimo Canevacci, Antonio Caronia, Stephen Kovats, etc. Edited Derive e Approdi, Milan, 2010.