This is the archived SXSW 2012 schedule. Please see the current schedule here.

China: Will It Redefine Our Digital Landscape?

#sxsw #china

Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.



Freddie Laker VP, Digital Strategy SapientNitro

Whether launching and leading his own company or steering the marketing strategies for global blue chip brands, Freddie Laker has always focused on his two biggest passions: emerging technologies and emerging markets. Throughout his impressive career he has helped marketers gain share by beating their competition to the future and by identifying upcoming opportunities before they are commonly understood.

As the Vice President of Digital Strategy responsible for Asia Freddie focuses on further enhancing the company’s digital offerings in the Asian market in addition to driving new business growth in the region. Freddie joined SapientNitro Miami as Director of Digital Strategy in 2008, bringing with him a vast amount of digital experience ranging from global marketing strategies to emerging media such as mobile, social and branded entertainment. During his time with SapientNitro has driven some of our most innovative work for Coca-Cola and Unilever.

In 2004 Freddie founded the digital agency, ichameleon/group, which gained widespread respect and accolades during its 4-year rise developing campaigns for globally recognized brands including Coca-Cola, Guinness, Taco Bell and Toyota. ichameleon’s creative magic lived on as the team of talented strategists, doodlers, developers and rock stars joined Freddie at SapientNitro, when the company continued to acquire some of the world's best marketing talent.

Freddie has been pioneering Internet related ventures since 1995. In the early days of the Internet his accomplishments ranged from Internet landmarks such as the creation of the world's first 24-hour a day Internet Radio station, “The Womb”, to founding one of Florida’s oldest Internet Service Providers.

In addition to his strategy duties Freddie actively contributes to both the blog and in conjunction with participating in speaking engagements around the world on social media and future marketing trends.

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