3 Screen Minimum: Convergence of TV & Social Media
A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.
Presenters
Chris Perry drives the digital, content and social media agenda for Weber Shandwick. His role includes leadership of intellectual property development, product and service innovation, new media ventures and digital operations. Today the practice comprises 300+ digital and social media professionals serving clients globally. He works with a range of leading global marketers including PepsiCo, Samsung, Hewlett-Packard and General Motors. Chris also writes for Forbes where he covers the intersection of social business and brand building. He lives in Maplewood, New Jersey with his wife and three kids. More on the practice he leads can be found at www.webershandwickdigital.com.
Eric J. Bruno
Senior Vice President - Consumer Product Management & Development
Verizon Communications
Eric J. Bruno is the senior vice president of Consumer Product Management & Development for Verizon Communications. He is responsible for new product development and product lifecycle management across all Verizon consumer markets including both Verizon Wireless and Verizon Telecom. Key areas of responsibility include Wireless Data, Value Added Services, VoIP, Broadband and Multimedia including FiOS.
Prior to this appointment, Mr. Bruno served as the vice president of Product Strategy, Planning and Partner Management for Verizon Communications. He was responsible for evaluating emerging technology trends and studying adjacent industries to drive the creation of product roadmaps addressing all of Verizon’s customer segments and in support of all business groups. He also managed relationships with strategic partners.
In other assignments, Mr. Bruno served as vice president of Market Intelligence and Alliance Management for Verizon Business. In this role he was responsible for Market Sizing, Market Analysis, Competitive Intelligence, Technology Trend Assessment, Market Research and Alliance Management. He also served as vice president of the Product and Portfolio Management for Verizon Enterprise Solutions Group. In this role, he was responsible for product management, portfolio management, offer planning & development, lifecycle management, forecasting, and market program prioritization. Mr. Bruno’s responsibilities covered the entire portfolio of products & services for Enterprise business. He also served as vice president of IP Offer Management for Verizon.
Mr. Bruno has more than nineteen years of experience in the communications industry with significant assignments in business market strategy, competitive planning and response, market management, large business sales and long distance.
Mr. Bruno received a Bachelor’s of Arts in Public Policy and Philosophy from Duke University.
Fred Harner, a 15-year veteran digital media executive, was named General Manager, Digital Media at SportsNet New York (SNY) in October 2007.
Fred oversees the digital properites of the regional sports network, including the popular SNY.tv blog network, mobile and social media platforms and synergy with SNY's linear network that reaches 14 million homes and includes approximately 123 New York Mets games, 100 Big East Conference football and basketball games, New York Jets postgame shows and daily news programming.
Prior to joining SNY, Fred spent six years as the digital media director at the Yankees Entertainment & Sports Network (YES Network), helping to launch the most-watched regional sports network in the United States and quickly establishing the network's web site as a go-to resource for Yankees fans around the globe. Fred also spent five years as a senior editor for ABC Sports Online and ESPN.com, managing ABC Sports' Monday Night Football, Bowl Championship Series, Triple Crown and Indy 500 online coverage.
Sunday, March 11
