This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Public Is Present: Exhibition Subsites at MoMA

#sxsw #moma is home to a growing archive of exhibition subsites, each custom-designed for special exhibitions at the Museum of Modern Art. As diverse as the exhibitions they represent, they are one of the most compelling aspects of the Museum's online presence.

Built through collaborations between the Digital Media department, outside consultants, and exhibition curators and artists, MoMA's exhibition subsites contain a wealth of media—images, video, maps, and timelines. They often provide additional information and context that can't be accommodated in MoMA's physical galleries, and are available to a public who may not be able to see them in person.

Using past and current work as examples, we will discuss various strategies we use in the design, development, and management of exhibition subsites. These will include: Talk to Me, Marina Abramović: The Artist Is Present, Abstract Expressionist New York, Take your time: Olafur Eliasson, and German Expressionism: The Graphic Impulse.


Chiara Bernasconi Digital Media Project Mgr The Museum of Modern Art

Chiara Bernasconi has been a project manager in the Digital Media
department at the Museum of Modern Art in NYC for the past four years, working with a team of ten on the design and production for the museum's website,, as well as interpretative kiosks, digital displays, and mobile applications. Chiara has an MA in Arts administration from the School of the Art Institute of Chicago, and a BS in Economics for arts from Bocconi University in Milan, Italy. When not at MoMA, she collaborates in participatory events with the collective linearossa, has conducted artist walks with the NYC-based organization, Elastic City, and has curated an artists residency in her native Italy.

Dan Phiffer Media Tech Developer The Museum of Modern Art

Lotte Meijer Interaction Designer Studio Lotte Meijer

New Media Exhibit developer at the Exploratorium by day.

Rock climber & cook by night.

Interaction design & Information Architecture for museums & other content-rich and interaction heavy projects from 2005 - 2010.

Shannon Darrough Sr Media Developer The Museum of Modern Art

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