Web 2.0 entertainment companies like Netflix, Twitter and Facebook, seem to be able to address our every need. When we search for movies we love the Netflix system immediately spits a list out. If you're a new technology enthusiast you might be like many of us scratching our heads and saying to ourselves - how'd they do that?

Apache Cassandra is a new platform, originally coined to address the changes and challenges arising with arising from cloud computing and the need to quickly leverage ‘big data’ coming into the database from new systems, like mobile devices, GPS, point of sale devices, new media, etc.

The benefits of Cassandra come down to elasticity, availability and scalability.

DataStax the commercial leader in Apache Cassandra, burst onto the scene last year evangelizing the benefits of Cassandra. The company works with industry leaders and start ups alike, including Netflix and Twitter to address the real business/consumer needs.

This session would delve deeper into the new technologies like Apache Cassandra that allow the inner geeks in all of us to answer the age old question of how'd they do that?