This is the archived SXSW 2012 schedule. Please see the current schedule here.

China: Creators and Consumers of the Future

#sxsw #ChinaCCF

China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.



Brandon Berry Edwards Creative Dir Crunchy Frog

Kaj Vatsa Sr Design Researcher frog design

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