This is the archived SXSW 2012 schedule. Please see the current schedule here.

Tracking Trends to Make Great Content

#sxsw #trending

There's an adage in journalism that three of anything makes a trend. But, you and your two pals 'liking' something doesn't make it the next big thing. Internet trends are surprising, whimsical, and fast. The best trending indices are targeted and personal, distilling what you'll like from what's popular.

Learn how to track rising, breaking, and spiking trends from broad sources. Identify what works for your audience and use trends to build content that is compelling and fresh. Don't waste time on concepts that won't work. Find out how personalized trends can offer programming insights and inform content creation decisions. And learn when to skip the waiting and wag the dog.


Jessica Hilberman Editor Yahoo!

Jessica is an editorial lead on the Yahoo! homepage team, focusing on Trending Now and social channels including Twitter and Facebook.

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