This is the archived SXSW 2012 schedule. Please see the current schedule here.

Design for Your Audience Not for Yourself

#sxsw #BeOriginal

With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.



Tom Censani Prod Design Mgr Eventbrite

Tom Censani is Product Design Manager at Eventbrite. Ever since he was a magician in his 4th grade talent show, Tom has always enjoyed amusing audiences. Though his audience has now moved into the digital realm, he still delights users of the web through simple but effective product designs that make people's lives easier and more efficient.

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