This is the archived SXSW 2012 schedule. Please see the current schedule here.

The World Turns to Ustream in Times of Crisis

#sxsw #Ustream

In the wake of the Japan tsunami disaster derived from one of Japan’s largest earthquakes in record history, over 52.6 million viewers tuned into Ustream to watch the catastrophe in real-time. Viewers around the world united on Ustream to watch the events unfold live and search for any mention of their loved ones through the integrated Social Stream / chat experience. The power of Ustream affected major Japanese news networks that immediately syndicated their aerial news footage directly to Ustream’s platform in order to enhance global distribution.

In this session, we will discuss how live video sharing heightens the true value of its purpose and impact on the world. It is instilling the need among personal and professional communities to integrate live video into their way of life and business. Live broadcasted content is growing exponentially causing more memorable moments to be shared with the entire world through non-traditional media and platforms. The growing interest speaks to how sophisticated live video technology is enhancing. Sharing live moments is no longer associated with standard televisions. Instead, syndication of live content is accessible through computers, smart TVs, streaming devices, and more.



Brad Hunstable CEO & Founder Ustream Inc

Brad Hunstable
CEO and Founder

Brad Hunstable is co-founder and CEO of Ustream, the leading live interactive broadcast platform.

Ranked among 50 "Digital Power Players" by the Hollywood Reporter in 2010, Hunstable was announced on Variety Producers Guild of America's 2010 Digital 25: Visionaries, Innovators and Producers list for his work at Ustream. As founder, Brad is responsible for guiding the company's strategy and growth through partnerships, technology innovation and product architecture. Brad has been a featured speaker at Video On The Net (VON) conferences, Talkers, Convergence, and the Podcast and New Media Expo.

Prior to founding Ustream, Brad worked at Hillwood Development, overseeing the development of master planned communities. Before joining Hillwood, he completed five years of active duty in the United States Army, serving in various capacities around the world. Brad is a graduate of the United States Military Academy at West Point and holds a MBA in finance from The Ohio State University.

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