What makes an experience—any experience—compelling? A well–told story transcends any particular medium and this presentation will focus on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps.

By the end of the presentation, you will have a solid understanding of the principles of creating compelling stories and will be able to apply narrative techniques to the processes of creating and analyzing interactions. We’ll talk about why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.