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Social Media Boundaries: Personal/Personnel Policy

#sxsw #keepitreal

As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? How do we maintain those boundaries for our community members? How do we respond to attacks, opportunities, and over-shares online? When does over-sharing hurt the community? When should you share your own personal stories as a manager, or personally reach out to community members?

Growing and cultivating an active community also requires that the community manager walk the fine line of personal and professional sharing. Every community manager wonders when and how to professionally cultivate leaders and members to create a thriving community while still being personal. On the reverse side, sometimes community members share too much, which can hurt the health of the community.

This panel will address these questions and more from experience in nonprofit and public media sectors.



Amy Sample Ward Membership Dir NTEN: The Nonprofit Technology Network

Amy Sample Ward is a blogger, facilitator and trainer focused on leveraging social technologies for social change. In 2009, she co-authored Social by Social: A practical guide to using new technologies to deliver social impact, and has contributed to various other publications about social media. She is a conversation-starter and thought-leader, writing about strategic uses of new technologies for communities and organizations on her blog ( and the Stanford Social Innovation Review (

Amy is the Membership Director at NTEN: Nonprofit Technology Network (, the membership organization of nonprofit professionals who put technology to use for their causes. She previously served as the Global Community Development Manager for a program area at TechSoup Global called Community-Driven Innovation, which included the NetSquared program.

Debra Askanase Principal & Engagement Strategist Community Organizer 2.0

Debra Askanase is the Principal and Engagement Strategist at Community Organizer 2.0, a digital media consulting firm to nonprofit organizations and businesses. Prior to founding Community Organizer 2.0, Debra worked for almost 20 years in the nonprofit field, as a community organizer, program director, fundraiser, and executive director. Debra’s work focuses on developing strong leaders, creating engaged online communities, choosing the right tools and measurement, and identifying strategic paths to creating change through online activity. She holds a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University in Israel.

Jess Main Ops Mgr National Center for Media Engagement

Jess Main is Operations Manager at the National Center for Media Engagement (NCME), an organization that supports public media stations and other related organizations in their efforts to engage local communities nationwide. Jess' work includes managing NCME's grant programs, project management, research, reporting, metrics and more.

Jess holds an M.B.A. from the Bolz Center for Arts Administration at the University of Wisconsin-Madison and a B.A. in Communication Arts and Women's Studies from the same institution. She has experience with film and book festivals, performing arts organizations and governmental arts agencies, including volunteer recruitment and management, grant writing/grantmaking, communications, box office and operations management, and evaluation.

Vanessa Rhinesmith Dir of Outreach StartSomeGood

Vanessa Rhinesmith is a digital communications and community strategist with a passion for helping others and their organizations achieve their potential. She is motivated by the changing landscape of information and communication as it intersects with technology and global society.

Vanessa brings with her a diverse background that includes web communications, social media, community building, relationship management, and project management. She has worked in a wide range of industries from small non-profits to large for-profits as well as tech start-ups. She demonstrates deep understanding of communication needs to drive results and brings a strategic approach to all projects she tackles. She has her MBA from Simmons College, Boston.

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