This is the archived SXSW 2012 schedule. Please see the current schedule here.

Tech + the Evolution of the In-Store Experience

#sxsw #RetailNow


With a focus on the future of the physical store and the consumer experience inside it, we have put together an intriguing mix of forward thinking panel technologists and retail executives to explore the trends, possibilities, challenges and realities impacting today’s $3.4 trillion retail sector.

Specific topics and questions that the panel will explore include:

- The influence of a company’s on-line presence on its retail outlets (web-site, social networks, etc.)

- What are the new technologies that are creating new experiences (augmented reality, touch screen, Kinect, crowd sourcing, etc.)

- In what ways are these new experiences driving sales?

- What do consumers want? What do they not want?

- What are the challenges inherent to execution (copyrights, scalability)

- What are measurements for success and how can ROI be measured?

- What does the future ultimately hold?

The insights from proven technological innovators mixed with those from seasoned brand executives will make for a thought provoking and educational panel intended to stimulate attendees with not only potential new business opportunities in the segment, but also the role it plays in impacting consumers that are targeted for consumption.


Carrie Chitsey Founder & CEO 3Seventy

As a founding partner of 3Seventy and Blinx, Carrie has been a serial entrepreneur in many sales, marketing and technology ventures. Carrie brings the pragmatic experience of working for the Big 5 Consulting Firms and the vision of a forward thinking, "out of the box" entrepreneur. She is known by her peers as a mobile and social thought leader to many enterprise clients, partners and advertising agencies. Ms. Chitsey has received a Six Sigma Green Belt and is certified in multiple technologies such as Avaya, Siebel, Nortel and others. She serves on the board of several charity organizations in Texas. In her few minutes of spare time, she is an avid Texas Hold'em poker player, loves to cook and her cocker spaniel is a legendary fixture at the 3Seventy offices.

Chris Harrison COO DMX Inc

Currently serving as Chief Operating Officer of DMX, Inc., I report directly to the CEO and have primary responsibility for DMX’s day-to-day operating activities. Along with the CEO, I am responsible for the strategic planning, resource allocation and communication of key organizational goals, including best-in-class delivery of music services to 100,000 commercial businesses in the U.S. and Canada and 25 million residences in North and South America.

Before becoming COO, I served as General Counsel for DMX where I implemented the first successful direct licensing initiative to secure the public performance, reproduction and distribution rights to musical compositions directly from music publishers, resulting in 1,000+ licenses covering more than 5,000 catalogs. Since 2009 I have been an Adjunct Professor at the University of Texas Law School teaching the Music Law Seminar. I am Vice Chair of the Board of Directors of the Austin Music Foundation. I also serve as a Council Member of the Entertainment and Sports Law Section of the Texas State Bar.
I received both my JD and PhD (Political Science) from the University of North Carolina at Chapel Hill in 2001.

Ryan Kellogg Assoc Dir of Emerging Technologies Razorfish

Tim Austin CCO TPN

Tim Austin is a veteran of TPN and Chief Creative Officer, helping to build the agency's unique results-based culture. Tim has been responsible for developing many of the agency's groundbreaking and highly effective retail campaigns across a wide range of clients including Bank of America, Frito-Lay, Borden, Hershey’s, ESPN and 7-Eleven.
Tim’s expertise in both retail and consumer packaged goods marketing has led to the creation of consistently successful programs. Deeply grounded in 4 key areas of retail marketing: shopper marketing, consumer promotions, customer marketing and environmental design and how digital plays a role in all 4 areas. He inspires innovative ideation among all of the agency's creative teams. Tim and his wife, Danielle, live in Dallas with their two children.

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