This is the archived SXSW 2012 schedule. Please see the current schedule here.

Pocket Intelligence

#sxsw #PocketInt

The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.

We’ll talk about:
• Contextual feedback (imagine your phone buzzing three times when you walk up to the bus stop-indicating that a bus is three minutes away)
• Context prompted information aggregation, (imagine your phone automatically collecting the “business cards” of all the people you meet today- whatever information they made public through their OWN network)
• Networked complimentary functionality (imagine your mobile device automatically syncing with the ATM as an entry device, with that television in the window as a remote control, with that lock as a keypad, etc.)



Fritz Desir Dir, Experience Strategy & Architecture Tribal DDB

Fritz leads the Experience Strategy & Design practice at Tribal DDB and is Director of Experience Planning, Mobile and Emerging platforms at MobileBehavior (a Tribal DDB unit). He is responsible for crafting meaningful digital experiences which solve brand problems and help clients identify strategic opportunities to provide insight on agency work for Reebok Classics, Pharmavite (Naturemade) and Disney.

Fritz comes to Tribal with over 15 years of expertise spanning graphic design, direct marketing, experience design & strategy with his past work including defining brand relevant digital products for Nestle Nutrition, Pfizer, MTVN, Spike TV, Credit Suisse, BBC America and Showtime Networks.

Myriam Joire Sr Mobile Editor Engadget

Myriam was born wearing combat boots and holding a keyboard; moments later she picked up a soldering iron. She's been stomping, typing and hacking ever since. After spending years being a code-monkey in the video game industry, she decided to share her experiences and thoughts on mobile technology on her blog, tnkgrl Mobile. She’s been called a “writer“, a “personality” and a “pundit“, but mostly she’s a tomboy with a fondness for other queers, punks, nerds, and misbegotten social deviants. She's senior mobile editor at Engadget and co-hosts of the Engadget Mobile podcast.

Nick Holroyd Lead UX Designer Junk My Car/

With a passion for all things internet, you can find Nick wielding his photoshop tools on nearly all forms of design mediums. As of lately, you can see his influence on the Kayak mobile app (for iPhone), and various other iPhone side projects ranging from Music & Games (Didgeridoo Sampler, Holiday Sampler, Chili Shooter) to pure text entertainment for the nouveau meme-versed internetters (Gif Text).

Nick is currently employed at Austin based startup Junk my car LLC | (2009-2010 Inc. 5000 Fastest Growing Companys). Embracing the mobile platform completely, Junk my car is taking a unique business model for buying and selling used cars, and creating an on-demand, instant offer customer experience that is a trending if not necessary standard for the mobile arena.

With an arsenal of web design, iPhone app design, Sencha touch mobile web design, branding, and marketing, Nick brings a unique perspective on the future of mobile as seen through the eyes of a business, a consumer, and a total internerd.

Reno Marioni Dir, Platform Prod Mgmt Location & Commerce, Internet & Social Nokia

Reno serves as Director, Platform Product Management for Nokia's Location & Commerce unit. Previously, he was Nokia's Director, Business Development overseeing global Social & Internet partnerships. During his time at Nokia he brought Internet partners such as Facebook, Twitter, Foursquare, LinkedIn, Groupon and many others into the Nokia & Microsoft ecosystem.

Before Nokia, Reno was the founder and CEO of Pointr, a mobile social location checkin service, similar to today's Foursquare, which was later acquired in 2007. In addition, he was the Director of Product Management for Marimba, a company founded by the original creators of Java. Reno started his career at Sun Microsystems where he was the original senior product manager for Java platform, object-oriented technologies and NeXTSTEP OS (the basis of Apple's Cocoa/OSX and iPhone SDK).

Reno holds a bachelor's degree in Computer Science & Mathematics from the University of California, San Diego.

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