This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Making of the Modern Office

#sxsw #momo

In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.



Dan Patterson Digital Platform Mgr Talk Radio News Service/KoPoint

Currently: Campaign reporter, Talk Radio News

I am a broadcast journalist and technologist infinitely curious about the impact of the internet on media, politics, and technology. My professional experience hovers around the convergence of analog and digital broadcast technology. Using talk radio and social media concurrently, I’ve conducted a few interviews, and covered events including the 2008 and 2012 presidential campaigns, the United Nations (UNCA Member 2007 – present), CPAC, the Darfur humanitarian crisis, and a number of technology-related events.

From time-to-time I speak at technology and radio-related events such as SXSW Interactive, Blogworld, Ignite NYC, Bulldog Reporter, and the Talkers Magazine New Media Seminar

My work has been featured, linked to, and discussed in Boing Boing, AdWeek, Tech News Today, This Week in Tech, Mashable, ReadWriteWeb, TechCrunch, Wired and more.

DeeAnna McPherson VP of Mktg Yammer

Dee Anna McPherson leads Yammer's overall marketing strategy and execution.

Prior to joining Yammer, Dee Anna was a Partner at Horn Group, a digital communications agency, where she led the San Francisco office. Previously, she was the head of worldwide public relations for PeopleSoft and was a Senior Vice President at both Edelman and Ogilvy. Dee Anna holds a B.A. in Communications from Purdue University.

Emily Peters Sr Dir, Comm Practice Fusion

Practice Fusion provides a free, web-based Electronic Medical Record (EMR) system to doctors. We're all about disrupting the health tech status quo and have become the fastest growing EMR community in the country with more than 150,000 users serving 25 million patients.

I lead Practice Fusion’s communication strategy including media relations, government relations, tech relations, email marketing, clinical research and social media. Along with managing a communications team of eight, I connect with Practice Fusion’s community and the healthcare sector to advance health technology, explore compelling stories and spread the word about our free EMR.

Jennifer Crystal Dir of Talent Acquisition Opower

Jennifer Crystal has 15 years success in building and leading innovative and successful recruiting programs that attract and secure top industry talent. As the Director of Talent Acquisition for Opower, a frontrunner in home energy management software, she is driving a cutting-edge recruiting strategy to support Opower’s globally expanding business. Prior to joining Opower, Jennifer built and managed North American recruiting operations for Sapient Global Markets, a leading consultancy within the capital and commodity markets. She also drove recruiting teams at other IT consultancy giants, CGI and Ciber. She has a proven track record of managing cross-functional, globally-matrixed teams to achieve both aggressive and fluctuating recruiting needs. Jennifer is an active member in the Thought Leadership Institute (TLI) and the Talent Acquisition Leadership Council (TALC), DC’s leading association for corporate recruiting leadership. She holds a bachelor’s degree from Mary Baldwin College in Asian Studies and currently resides in Washington, D.C.

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