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Virtual Gets Physical: The Future of Installations

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Touch technology is all the rage in the consumer electronics market. The proliferation of tablet computers, next generation game consoles, and advanced smart phones are pushing the evolution of human interaction with technology into a much more physical realm. Beyond the small, intimate devices, there is a second digital frontier emerging: large-scale, grand-gesture, digital installations in museums, live events, at retail, and on trade show floors.

Where does the virtual end and the physical begin? How does storytelling evolve to adapt to the blurring of the line between the two worlds? How will these more public and group experiences use touch and gesture to engage, teach and inform? And how quickly will audiences adapt to these new technologies? Join our panel of Creatives and Futurists from Juxt Interactive, Second Story, and We Like Small, as they take a look forward into the future of this emerging technological landscape.



Jeff Whitney Creative Dir Juxt Interactive

Jeff Whitney is a Creative Director at the award-winning digital design agency Juxt Interactive. His current work focuses on human engagement strategies and solutions in physical computing, multi-touch and environmental media experiences. His work for Toyota and Scion have pushed the boundaries of interactive storytelling in the event space. Prior to Juxt, Jeff spent 11 years in the digital ad world leading cross-platform experiences for global brands including Mazda, Coke, Sony and Lincoln Mercury.

Michael Kern Exec Creative Dir We Like Small

Michael Kern presently serves as the Executive Creative Director and co-founder of Welikesmall. He brings extensive experience in both creative direction and digital solutions.

Welikesmall is an interactive design consultancy committed to sticking up for the little things. Things like small egos, small solutions to giant problems, and small movements for great change. We believe that small and nimble is far superior to big and lumbering.

Welikesmall is the brainchild of a few award-winning interactive industry veterans who were, quite frankly, fed up with the inefficiency and bureaucracy of large interactive companies. We knew that our clients were growing tired of it too. So we created a new model. We feel that by remaining small and hand-picking the best people allows us to stay nimble, offer the absolute best client service, and ultimately, work faster and more effectively than our larger sized competition.

Prior to founding Welikesmall, Mike was the Interactive Creative Director at Struck, and oversaw one of the most awarded and ground breaking sites in recent history, the Phillips microsite. Mike has been the driving creative force behind multiple award winning and ground-breaking works. His clients include American Express, Ancestry, Bugaboo, CamelBak, Coke, Columbia Sportswear, Dakine, Dennys, Dodge, Google, Hewlett Packard, Hyundai, Kodak, Lunabar, Microsoft, Mountain Hardwear, Nike, OLN, Quiksilver, Swiss Army, Umbro, Warrior among others.

He currently actively teaches digital design theory at the University of Utah. Additionally, he has been a guest lecturer and instructor in the fields of motion graphics and advanced flash techniques at the Rochester Institute of Technology and at the University of Colorado, Denver. Mike holds a masters degree in New Media, and an undergraduate degree in Imaging Science from Rochester Institute of Technology.

Saren Sakurai Dir of Client Svcs Juxt Interactive

My name is Saren Sakurai. I work on brand strategy and digital creative for International consumer brands.

I have concepted, pitched, presented, won, planned, scoped, priced, contracted, produced, managed, built, delivered, promoted, reviewed, and optimized, smart solutions to interesting problems for Nike, Red Bull, Kraft Foods, Sony Pictures, Kyocera, Qualcomm, Method Home, Paramount Pictures, The Shoah Foundation, and Walt Disney Parks and Resorts.

My projects have been featured in Contagious Magazine, Creativity Online, AdAge, MediaWeek, BrandWeek, AdRants, Adobe Site of the Day, and the FWA.

My writing has appeared hundreds of proposals, pitches, annual marketing plans, recommendations, post-campaign analysis, and POV strategy documents - each more top secret than the last. Although, my articles that appeared in Wired Magazine and over 10 years ago, are still very much online.

Thomas Wester Tech Dir Second Story

Thomas has worked in digital media for over 10 years and is Technology Director at Second Story. At Second Story he provides overall leadership for the technology team. With extensive experience in developing interactive experiences for a wide range of platforms from Web to Mobile to OpenGL, Thomas oversees all technology approaches and implementation of projects in the studio in addition to contributing to a broad range of programming initiatives and innovations.
Prior to joining Second Story in 2003, Thomas was a co-developer of Screenweaver, a product allowing interactive developers to build desktop and offline experiences using the Flash platform. Thomas has a BE from Hogeschool van Utrecht, Utrecht, The Netherlands

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