This is the archived SXSW 2012 schedule. Please see the current schedule here.

Second Screen Dashboard: Cover Live Events Better

#sxsw #2ndscreen

The Oscars, Superbowl, Presidential Debates -- all live events where your audience is probably focused on a screen that you have no control of: their TV. But they're increasingly picking up a laptop or a tablet device, which is your opportunity to reengage. We'll walk through how and why we put together and staffed a live events dashboard that dramatically increased traffic to our live coverage.

This is not a theoretical survey of second screen projects, but a detailed walkthrough of the technology, editorial decisions, and process behind our projects. We'll share what we've learned, what worked and what didn't.



Brian Hamman Deputy Editor, Interactive News The New York Times

Brian Hamman is the deputy editor of a Interactive News, a team of developers in the New York Times newsroom who work on large-scale interactive projects for Brian has led the development of several second-screen dashboards for the times around the Oscars, Presidential Debates, Election Results, and other events.

Julie Bloom Culture Web Editor The New York Times

Julie Bloom is an editor on the culture desk of The New York Times. She oversees the desk's web coverage, including the ArtsBeat blog, multimedia and coverage of live events, like the Oscars, Tonys, Grammys, SXSW and others. She also edits the paper's dance content and writes occasionally for the section. She joined The Times in 2007 as a web producer. Before then, she was an editor at Jane and Radar magazines. Originally from Palos Verdes, Calif., she has a master's degree in journalism from NYU and graduated with degrees in English literature and Dance from the University of California at Berkeley.

Patrick Stiegman VP/Editor-in-Chief

Patrick Stiegman is the vice president and editor-in-chief of He is responsible for day-to-day content planning and management of an award-winning team of more than 250 editors, writers and producers, and his role includes strategic planning and cross-platform content development for ESPN Digital Media. He is responsible for daily news, analysis, enterprise, features, commentary, multimedia, editorial quality, digital design and programming for the world's leading sports site.

Stiegman joined ESPN in May 2004 as senior director and executive editor for Insider, SportsNation and editorial integration. He was named vice president in 2006 and added executive producer responsibilities in 2007, overseeing all daily online sports content. He was named editor-in-chief in April 2011. An Emmy Award-winning executive producer, Stiegman leads an editorial team that has earned numerous industry accolades and is currently a fellow in the Punch Sulzberger Executive Leadership Program at Columbia Journalism School in New York City.

Stiegman was a University Scholar Graduate of the University of Wisconsin-Oshkosh in 1988, where he majored in journalism with minors in communications and political science. In 1999, he received the Outstanding Young Alumni award and was honored with the Distinguished Alumni award in 2011. He lives with his wife and daughter in Connecticut.

Our Awesome 2012 Sponsors