This is the archived SXSW 2012 schedule. Please see the current schedule here.

The iPad Theater: The Convergence of Film and Interactive Media

#sxsw #ipadtheater


With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.



Jeff Blagg App Developer BJH Studios

Jeff Blagg is the owner and lead developer for BJH Studios, a Washington, DC based company focused on making media-intensive, niche-market iPhone and iPad apps.

Lowell Bartholomee Producer/Writer/Dir Bayou Radio Productions

Filmmaker, video designer, writer, director, and occasional actor. Lowell Bartholomee has worked in the fields of theater, film, and audio production in Austin over the last decade and a half. He's a company member of the internationally renowned Rude Mechs and a co-artistic director of the locally renowned dirigo group. HOLY HELL marked the release of the first feature film produced by his company Bayou Radio Productions.

Matthew Cohen Lead Agent Digital Development Management

Active in both film and video game development, Matthew is one of a handful of specialists with meaningful production experience in each field. He was a creative executive for Temple Hill, the producers of the Twilight series, and proceeded to manage a game studio, executive producing their title for Atari. Matthew brings a practical perspective into the challenges of partnerships in game and linear media, especially during close collaboration and adaptation. Now as Lead Agent for DDM, Matthew enjoys being a strong advocate for independent game developers in any area they need assistance.

Rafael Ruiz Dir/ Writer / App Designer Bayou Radio Productions

Director / co-writer of Holy Hell, Rafael adapted the project to the Ipad, making it the first movie to premiere in the format. Past credits include concept director for Killspace Entertainment, supervising editor for Fourth Wall Studios and guest director for Project: Rant. Most Rafael directed and co-wrote the pilot of The Quiet Girl's Guide to Violence and currently films the wine web series Artiste Impressions.

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