This is the archived SXSW 2012 schedule. Please see the current schedule here.

LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

#sxsw #LeanStartup

Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.


Adam Goldstein CEO Hipmunk

Andy Rachleff Pres & CEO Wealthfront Inc

Ian McFarland CTO New Context

Janice Fraser Founder CEO LUXr

Janice the founder of LUXr, a design program for Lean Startups. She's an entrepreneur, designer, and advisor to early stage companies.

Janice has raised capital, founded both successful and failed startups, and consulted to both large enterprises and aspiring entrepreneurs. Along the way Janice has learned a lot about what makes some teams thrive and others fail.

Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company's first

Victor Echevarria Head of Business Dev TaskRabbit

Our Awesome 2012 Sponsors