This is the archived SXSW 2012 schedule. Please see the current schedule here.

Discover the New Frontier of the Glocal Internet

#sxsw #NewInternet

Foursquare, Spotify, Zendesk and Smartling share how they leverage today's mega-trends - social, local, mobile, and cloud - to meet the challenges and exploit the opportunities of the New Internet. Users from India to Indiana expect to interact with brands on any device, from any location, in their native language, and via their favorite social networks. Companies that actively engage customers in this personalized way will reap the rewards of the New Internet. Do you have the tools and strategies to truly connect in this new online market? Join this session to get insight from the best. Moderator: Christine Lagorio, executive editor, This session is sponsored by Smartling.


Adrian McDermott VP of Engineering Zendesk

Adrian McDermott leads the Product Management and Engineering teams for Zendesk, a rapidly growing web based help desk software company. Previously he was Chief Technical Officer at Attributor where he managed web crawling and content identification systems for text, video and images. Adrian was the first engineer hired by Plumtree Software and remained with the company through the IPO and subsequent acquisition by BEA. Prior to Plumtree, Adrian worked as an itinerant software consultant in London, Hong Kong, Sydney and Guam. Adrian is a Yorkshireman living in San Francisco.

Christine Lagorio Exec Editor

Christine Lagorio is executive editor of, overseeing coverage of start-ups for Inc. magazine's website, and writing about innovation for Inc. Magazine. She has managed the annual ranking of the Best Industries to Start and Grow a Business, the 30 Under 30 Young Entrepreneurs package, and created the World's Coolest Offices coverage for Inc. She is a former political and investigative reporter whose work has appeared in the Chicago Tribune, Washington Post, and The Village Voice. Aside from politics and business, this award-winning journalist also dabbles in education coverage, contributing regularly to the New York Times's Education Life section. She is a graduate of the University of Wisconsin-Madison and a 2007 recipient of the Arthur F. Burns fellowship. She is an avid reader who has lived in Brooklyn for most of the past decade. She recently spoke at the White House.

Dave Altarescu US Dir, Mktg Spotify

Holger Luedorf VP, Head of Business Dev Foursquare

Holger is VP, Head of Business Development foursquare.

He has held positions in internet and mobile services since 1998. Before joining foursquare, Holger worked at Yahoo Mobile as a Senior Director of Strategic Partnerships, responsible for all of Yahoo's strategic partnerships with global OEMs.

Prior to Yahoo Mobile, Holger worked at T-Mobile International and Red Message.

Holger holds a German Diplom in Business and Japanese from Hochschule Bremen and an MBA from Duke University's Fuqua School of Business.

Jack Welde CEO Smartling

Jack is the founder & CEO of Smartling, the first purpose-built platform for translation management and delivery. Previously, he served as the SVP Product at eMusic and COO/CTO at SheSpeaks and RunTime Technologies. Jack was also a combat-decorated US Air Force pilot and officer. In addition, he co-founded Trio Development, a software company that created the first Personal Information Manager, which was sold to Apple in the mid '90s.

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